| Gymboree Play and Music Partners with MfP to distribute Hybrid Mom - A New Magazine Targeting Today |
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FOR IMMEDIATE RELEASE Gymboree Play and Music Partners With Moms-for-Profit to Distribute Hybrid Mom -- A New Magazine Targeting Today’s Moms St. James, New York (March 19, 2007) — For every mother struggling to balance work, family, home and life, today arrives a new magazine dedicated just for them: Hybrid Mom. Produced by Moms-for-Profit, a marketing and consulting company, and distributed at more than 300 Gymboree Play and Music locations across the United States, Hybrid Mom will draw from Moms-for-Profit’s deep knowledge of mothers and provide a voice to the fusion of roles represented in motherhood today. Hybrid Mom will specifically deal with issues relevant to women balancing home and work schedules while addressing the needs of their families and themselves. The contemporary, print magazine is scheduled to launch in April 2007. Aimed at today’s mom, Hybrid Mom will offer a different perspective than current offerings in the market today. Often funny, sometimes irreverent and always “real”, there will be no sugar-coating in this new magazine. Stacey Smith and Linda Shapiro, Co-founders of Moms-for-Profit, have more than 350 entrepreneurial consultants and small business owners on their company roster. “Today’s mothers have evolved but the available print publications targeted for us have not,” Smith says. “We want to change that. We see everyday how moms juggle the many facets of their lives.” Smith’s and Shapiro’s experience in owning a mom empire will shape the ‘real-deal’ tone of the magazine and reflect the minds, hearts, and emotions of contemporary life as a mother. “Gymboree Play and Music is an ideal partner to help launch Hybrid Mom,” said Smith. “Just like Play and Music, Hybrid Mom serves a community of caring moms that have real lives, real issues and need real answers.” Moms-for-Profit is extremely excited to have the support and distribution from Gymboree Play and Music. Hybrid Mom is a component of Gymboree’s commitment to its client base: “So much of what we do at Gymboree is to support parents today and that’s why we are thrilled to share this new magazine with our customers “says Jill Johnston, Vice President. About Moms-for-Profit Moms-for-Profit is dedicated to empowering the professional endeavors of moms nationwide. We are a matchmaking service for two types of moms…business consultants and entrepreneurs. The entrepreneurs are members who utilize the Moms-for-Profit network to grow a business, product, or concept. The consultants provide vital business or creative services such as marketing, PR or graphic design to members and other businesses. Our consultants work on their own schedule and in their own homes. The organization is also utilized by numerous mid to large-sized businesses who want to employ the mom consultants for their outsourcing needs in lieu of a traditional employment agency. Currently, Moms-for-Profit has 112 members and over 375 consultants nationwide. | Visit them at www.moms-for-profit.com . About Gymboree Play & Music Gymboree Play & Music® offers children ages newborn to 5 years the opportunity to explore, learn, play and have fun in an innovative parent-child program. Our classes were developed by early childhood experts and include an array of early learning choices that encompass physical, intellectual and social skill development. Gymboree is the pioneer and worldwide leader of parent-child play and movement classes and has over 548 sites in 29 countries. For a location near you, call 1-866-349-GROW, or visit www.gymboreeclasses.com . |
